AI is changing
how people buy cars.
Buyers now ask AI before they ask a dealer. Here is how Jameel Motors gets ahead of that, one buyer and one journey at a time, in every market.
- Press Next, or the right arrow, to begin.
Marco wants an electric SUV. He asks ChatGPT.
search engine volume by 2026, as buyers turn to AI chatbots
GARTNER · FEB 2024
Good question! For a family, a few electric SUVs stand out.
Brand A has lots of space and a long range. Brand B is a comfortable all-rounder. Brand C is the best value for money.
Want me to compare prices?
- It's late, and Marco is thinking about his next car.
- He opens ChatGPT and asks which SUV to buy.
- It answers like a friendly salesperson and suggests three brands.
- None of them are ours. Gartner expects search volume to fall by a quarter as people switch to AI.
Customers now turn to AI for answers.
more likely to use ChatGPT-type tools
than a company's own chatbot when they need service.
GARTNER · JUL 2026 · 3,566 CUSTOMERS
of service questions solved by AI agents
with no human involved, by 2029.
GARTNER · MAR 2025
still want a human option
AI first, with people one tap away.
GARTNER · AUG 2026 · 3,566 CUSTOMERS
- This isn't just Marco. Customer service is where the change shows first.
- Gartner found customers are three times more likely to use tools like ChatGPT than a company's own chatbot.
- Gartner expects AI agents to solve most routine service questions by 2029.
- But 87% of customers still want a person available. The answer is AI first, with people close by.
Where should Jameel Motors be?
The brand AI recommends
The first to reply, at any hour
One view of every customer
To be the automotive distributor of choice—using AI to make every interaction smarter, faster and easier for customers, dealers and OEMs.
- So the question is simple: where should Jameel Motors be?
- First, the brand AI recommends when a buyer asks.
- Second, the first to reply, whatever the hour.
- Third, one clear view of every customer.
- Put together: to be the automotive distributor of choice, using AI to make every interaction smarter, faster and easier for customers, dealers and OEMs.
Three capabilities. One connected business.
- Our AI strategy is three capabilities that work as one connected business.
- Customer experience: personalise every interaction.
- Trusted data: connect knowledge across the business.
- Intelligent operations: automate work and empower decisions.
- At the intersection is AI-powered distribution.
Build it once. Use it in every market.
AI agent foundation
Data, templates and rules, built once
First AI agent live in Italy
LUCA for Zeekr
Second AI agent live in Italy
MIA for Geely, on the same foundation
Every market, faster each time
Each new market reuses the same AI agent foundation
- Before Marco's story, a word on how we build.
- Take our AI agents. We set up one foundation for them, the data, templates and rules, in 30 days.
- On top of it, our first AI agent went live in Italy in four weeks: LUCA for Zeekr.
- The second AI agent, MIA for Geely in Italy, took two weeks, because the foundation was already there.
- The same foundation also runs DataEQ, AIGC video, GEO, Veezoo and automation. Each new market plugs in, so every rollout is faster.
We have the people, culture and domain knowledge.
Now we need to build the AI skills.
People
Teams who know the business.
Culture
A commitment to learn and improve.
Domain knowledge
Understanding what matters to customers, dealers and OEMs.
Build AI skills
Turn our business knowledge into practical solutions.
Apply AI where it makes a difference.
Start with the business problem. Choose the right tool. Measure the impact.
- We already have the people, the culture and the domain knowledge. Now we need to build the AI skills.
- People who know the business, a culture of learning and improving, and a real understanding of what matters to customers, dealers and OEMs.
- The next step is to build AI skills, and turn our business knowledge into practical solutions.
- And we apply AI where it makes a difference: start with the business problem, choose the right tool, and measure the impact.
Marco's journey runs on six AI products.
- Marco's journey runs on six AI products our team put live. All six are live today.
- DataEQ listens to what people say online about cars and our brands.
- AIGC turns what we hear into launch videos, made in-house.
- GEO makes sure our brands show up when Marco asks AI.
- When he fills in a form, our AI agents LUCA and MIA reply on WhatsApp straight away.
- On Monday, the country team gets the numbers from Veezoo in seconds.
- And behind the scenes, automation handles customs clearance and supplier invoices.
GEO: Evertune, GAC Poland Jul–Sep 2026 · LUCA: AI web leads, Zeekr Italy, 22 Jul–20 Oct 2026 · AIGC: in-house cost per launch video
From what buyers talk about to a video made for each one.
Easy city driving+38%
Range on one charge+21%
Home charging+9%
- Before a buyer ever contacts us, people are already talking online.
- DataEQ reads public posts and tags each one by topic and tone.
- This month, easy city driving is the fastest-growing topic in Italy.
- AIGC turns that trend into a video brief for one buyer, Marco.
- This is our Geely E2 launch video, made in-house with AI. With the brief, it becomes Marco's video.
- One template, a version for each buyer. That's the next step for AIGC, and it uses the same foundation.
When Marco asks AI, our brands are in the answer.
For city driving in Italy, a small EV makes a lot of sense.
Brand A is easy to park. Brand B has the best range for the price. Brand C is great for families.
Want me to compare prices?
BEFORE GEO · ILLUSTRATIVE ANSWERmore citations
AI tools citing GAC's own sites, 11 → 375
AI brand score
how strongly AI recommends GAC, 0.33 → 1.00
Measured with Evertune
One tool tracks how AI answers talk about our brands, market by market.
- Back to the question Marco asked ChatGPT at the start.
- With GEO, Geely now shows up when buyers in Italy ask AI for a small electric car.
- In Poland, AI tools now cite GAC's own websites 34 times more often, and recommend GAC three times more strongly.
- We track all of it with Evertune, so every market sees the same numbers.
Marco gets a reply within a minute, from our AI agent.
LUCA for Zeekr and MIA for Geely are our AI agents. They qualify every website lead on WhatsApp, then hand it to a dealer with the context attached.
leads, Zeekr Italy
no enquiry waits
to launch brand two
Zeekr 7X, Milan, this month, test drive. Full conversation attached.
- Marco leaves his details on the Zeekr website.
- The lead comes in after office hours.
- LUCA, our AI agent, replies at once and tells Marco it is AI.
- Marco answers on WhatsApp, the app he already uses.
- LUCA understands his free-text reply: the model, the city, the timing, and asks what he wants next.
- The dealer starts the next morning with a qualified lead and the full conversation.
Monday, 09:00. The country manager has a question.
Anyone can ask company data a question in plain language and get a chart in seconds. No report to request, no code.
Seconds
not days
7M records
ERP, CRM, pricing, external data
Everyone
sales to finance
- Monday morning. Leads like Marco's are now in the data.
- The country manager types a question in plain words.
- The answer comes back as a chart in a few seconds.
- She asks a follow-up and gets the split by model.
- No report requests, no waiting, one source for everyone.
Behind the scenes, the paperwork runs itself.
Shipment clearance
LiveSupplier invoices · 1,000s handled
Live- Once Marco orders, a lot happens that he never sees.
- His car arrives by ship. AI reads and checks the customs documents and prepares the clearance.
- Supplier invoices go from the inbox into the ERP, with no retyping.
- Our people approve, and AI does the rest. This is the efficiency pillar at work.
Delivered by our team. Live today.
Live today8
- LUCA AI agentZeekr Italy
- MIA AI agentGeely Italy
- GEO3 markets, Poland leads
- AIGC video15 launch videos
- DataEQlistening, all markets
- VeezooERP, CRM, pricing, external data
- Shipment clearancecustoms automated
- AP invoice automationsupplier invoices into ERP
In progress9
- More countriesAI agents by priority
- More channelsevents, ads, social
- Service booking agentaftersales, on WhatsApp
- Parts importclearance for parts too
- Pricing and stockset with AI
- Lead-to-sale reportingtest drives and sales
- Avatar and voicefor LUCA and MIA
- Personalised videoAIGC guided by DataEQ
- GEO Season 2more brands
- Here is where we are today.
- Eight AI products are live.
- And nine more are in progress: more countries and channels, aftersales, parts, pricing and stock, voice and personal video.
AI products live
in progress
Delivered by our team, with business knowledge and internal capability. Built once, ready for every market.
Every Jameel Motors market AI-enabled by 2027.
- To close.
- Eight AI products are live.
- Nine more are in progress, all delivered by our team and ready for every market.
- Our plan: every Jameel Motors market AI-enabled by 2027. Thank you.